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Rooted in Partnership: Celebrating Our Customers with the EngFlow Customer Forest

As a thank you for our customers’ incredible support, we launched the Customer Forest Initiative. Throughout the 2024 holiday season, we planted trees on behalf of our customers, as an expression of our gratitude. The Customer Forest represents shared progress and growing stronger together.

We wanted a gift that truly reflected the value of our partnerships and the impact we can achieve together. Planting trees was the perfect choice, symbolizing growth, connection, and our shared commitment to a better future with our customers.

2025 EngFlow Global Summit - Five Takeaways

Team celebrating 5 years of EngFlow and 10 years of Bazel in Salzburg

Summit kickoff dinner where we celebrated 10 years of Bazel and 5 years of EngFlow.

Once again, the EngFlow team gathered for our annual Global Summit—convening this time in the beautiful city of Salzburg, Austria. This year’s summit was a milestone event—bringing the team together from around the world to celebrate five years of EngFlow. We also toasted to ten years of Bazel (thanks to our CTO Ulf Adams, our engineers, and the many others who have contributed so much to the community over the last decade). In keeping with the anniversary theme, here are five takeaways from the summit to give you a glimpse into our time together:

What I learned in Colombia

EngFlow has multiple entities around the world, one of which is in Colombia. This year we’ve chosen Colombia as the site for our 2025 Leadership Summit, and I added a few days and weekends to explore the country with our team members, see how they live and meet their families. It’s been an incredible experience visiting Medellin, El Retiro, Itagui, Cali and Bogota, and I’ve captured a few learnings from this trip in a blog.

Colombia team photos

EngFlow 2024 Year End Wrap

As we look forward to 2025, we are grateful to our employees, customers, and the broader build community for the continued investment in achieving our mission of making developers productive and happy to keep Engineers in Flow.

Holiday baking

In 2024 EngFlow continued our multi-year track record of exponential growth. This year we onboarded some of the most complex and advanced engineering organizations across autonomous driving, e-commerce, SaaS, finance, and chip manufacturing, resulting in significant developer velocity and cloud cost savings for these teams.

EngFlow has become more than a platform provider - we are elevating the developer experience practice for our customers, continuously pushing the cost and performance innovation, passing the savings directly to our customers. We are connecting engineers working on similar technologies to share best practices and talent across the Bazel, Buck2, Chromium, AOSP, and CMake ecosystems. While doing that, we're enriching our customers with music and are making the planet a greener place (read more about this below)!

Sydney: Around the World with Bazel in Watercolors

This article is part of the series "Around the World with Bazel in Watercolors".

As the images hint, I was mostly inspired by the rich Tasmanian landscape, which is where we went on a family vacation. I did, however, sandwich that week between working for a week in Sydney and a week in San Francisco. In Sydney I couldn’t pass on an opportunity to meet with our customers while visiting family, and to gather local engineers passionate about Bazel (all 10 of them! 😃) from Canva, Splunk, Snap, MongoDB, and more for a Bazel meetup.

Sydney Watercolors

Around the World with Bazel in Watercolors

Bazel in Watercolors

This article is part of the series "Around the World with Bazel in Watercolors".

One of the challenges of leading a globally distributed company with employees and customers on 6 continents is making time for meaningful connections with people. I’ve embraced this challenge and turned it into an opportunity. That means combining travel with industry conferences, team summits, customer and future customer relationship development, and product discovery. So far this year, that includes 12 cities (Sydney, San Francisco, New York, Amsterdam, Barcelona, Boston, Munich, Berlin, Cologne, Minneapolis, Chicago, Seattle), 71 customer and future customer visits, and gathering a total of 231 engineers at our events, plus meeting up with EngFlow team members.

2024 EngFlow Team Summit - Recap

EngFlow Team in Barcelona

April 1, 2024 was no joke for EngFlow! On this humorous day, we gathered for our annual team summit, meeting this year in Barcelona, Spain. EngFlowers from 11 countries descended upon the beautiful Catalan city to deepen ties to our work and each other. A key priority for the week was our “Happy Team” principle, which serves as the foundation of our company framework: “Happy team, Happy customers, More happy customers.” The summit theme also focused on leaning into EngFlow’s core values of LEAP — Loyalty, Excellence, Adventure, and Perseverance.

What’s common between GCP Next and the Sphere?

My impressions and insights based on attending the GCP Next event in Las Vegas on April 9-11, 2024.

GCP Next

Summary

Thanks to our Google Cloud Platform partner, I was able to attend the GCP Next conference in Las Vegas this year. This was my 2nd GCP Next; the first was in 2018 in San Francisco, when I was actually on the inside as part of the Google Cloud team, leading content for the DevOps tooling track!

The schedule and setting made it very clear that Google’s top goal for GCP Next this year was to promote AI, followed by security. There was also a prominent display of data and security platforms, but AI dominated even those vendor displays and presentations.

EngFlow Company Newsletter - Q4 2023

To our EngFlow family — wishing you a peaceful and happy holiday. We look forward to working together in 2024!

Xkcd

courtesy of xkcd.com

From our early days we have set our company’s priorities in the following order: Happy Team, Happy Customers, More Happy Customers. We’d like to provide you with a few updates in that construct.